THE country’s oldest club, Highlanders FC are putting in place measures to protect abuse of their brand following a string of unauthorised fundraising activities locally, in South Africa, Australia, UK and the Americas over the years. Since the turnaround of Highlanders’ fortunes on the field of play, a number of people seem to have taken a keen interest in ‘harnessing’ resources for the club without the office bearers’ blessings.
Most of these fundraising activities are being advertised on social networks sites, and there is a growing fear in the Highlanders’ leadership as well as some bona fide members that the club might be losing a lot to unscrupulous people.
In one of the popular social networks, Facebook, one Victor November questioned the authenticity of a function dubbed “Highlanders themed evening” which will be held in Midrand, South Africa on Sunday.
Those who will attend the party will pay R100 cover charge.
“Does this have the blessing of the club or we are using the Bosso brand just for our own benefit . . . juss asking bafethu?” November wrote.
Such unsanctioned activities using the Highlanders brand have always been happening in and outside the country.
Last year a function was held somewhere in the United Kingdom where unsuspecting people donated cash thinking that the funds will be remitted to the club but Highlanders never got anything.
Another ‘Highlanders’ fundraising party was held in Johannesburg’s Booysens and again nothing came to the club despite reports on Facebook that R15 000 had been raised for Kelvin Kaindu’s car.
In an interview yesterday, Highlanders’ chairman Peter Dube said they had not sanctioned the fundraising activities and warned those that are abusing the club’s brand that the long arm of the law will soon catch up with them.